If you follow me on Instagram (and if you don't... you definitely should), you KNOW how much I believe in manual engagement and strongly...

Instagram’s latest feature to beat Tik Tok? Instagram Reel Monetization. And yes, this is similar to Tik Tok’s creator fund. Let’s look...

With 2022 being just around the corner, it couldn’t be a better time to discuss the marketing trends we're expecting to see! While there...

If you consume any type of educational content in the social media marketing space, you’ve probably heard the term “vanity metrics” being...

If you scroll through your social media feed, you will realize that there are a lot more thought-leaders, experts, and speakers popping...

There’s a passage I encountered when I was reading a blog about personal branding that I really loved. “People say that content is king....

The key to being successful on Instagram nowadays is to have a healthy level of engagement. While this is true for the algorithm, it also...

Have you ever heard of the Kardashians? They are perhaps the biggest (and most expensive) influencers out there these days. While it may...

If you’re looking for the simplest and most direct way possible to get in touch with potential customers, you’ve come to the right place!...

As we quickly approach the holiday season, many brands are starting to plan their holiday advertising campaigns... If they haven't...

If you have a great social media strategy but find that the organic reach of your posts on Facebook tends to fluctuate a lot…. You’re not...

Let’s be honest: you don’t want to set an alarm on your phone to remember when to post something on your social media accounts. And the...

Creating a content plan takes time. Even with all the tools that are available to make the whole process more efficient! And when you...

If you have a Facebook Page for your business, you’ve probably realized there has been a significant drop in the organic reach of your...

If you’ve opened up your Facebook Ads Manager and reached the audience section at the ad set level, you might have a few questions. Like,...

Small business owners, here’s the reason why your Instagram Ads aren’t getting the results you want: the ad creative isn’t so great. Yep,...

If you’ve ever opened Adobe or Canva, ready to get started with your content plan, but found yourself wondering, “What the heck should I...

Sometimes you don't need to reinvent the wheel. Content repurposing is an effective strategy to help you reshare value for your existing...

If you’ve been following my social media marketing tips from the past few months on the blog, then your content strategy must be...

The never-seen-before virality of TikTok is real. If you have a robust content strategy, you CAN blow up your business or personal...