Sandra
How to Make Time for Social Media Engagement
If you follow me on Instagram (and if you don't... you definitely should), you KNOW how much I believe in manual engagement and strongly...
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Sandra
- 2 min
ATTENTION CREATORS: All You Need to Know About Instagram Reels Monetization
Instagram’s latest feature to beat Tik Tok? Instagram Reel Monetization. And yes, this is similar to Tik Tok’s creator fund. Let’s look...
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Sandra
- 3 min
2022 Social Media Marketing Trends
With 2022 being just around the corner, it couldn’t be a better time to discuss the marketing trends we're expecting to see! While there...
190
Sandra
- 2 min
Vanity Metrics: What Are They and Do They Matter?
If you consume any type of educational content in the social media marketing space, you’ve probably heard the term “vanity metrics” being...
190
Sandra
- 2 min
A Guide to Defining and Growing Your Personal Brand
If you scroll through your social media feed, you will realize that there are a lot more thought-leaders, experts, and speakers popping...
260
Sandra
- 2 min
Why You Need to Integrate Lifestyle and Branding Imagery Into Your Social Media Content
There’s a passage I encountered when I was reading a blog about personal branding that I really loved. “People say that content is king....
290
Sandra
- 2 min
4 Simple Hacks for Upping Your Instagram Engagement
The key to being successful on Instagram nowadays is to have a healthy level of engagement. While this is true for the algorithm, it also...
240
Sandra
- 2 min
Why You Should Invest in Influencer Marketing + How to Find A Micro-Influencer
Have you ever heard of the Kardashians? They are perhaps the biggest (and most expensive) influencers out there these days. While it may...
30
Sandra
- 2 min
Google My Business Posts: Why You Should Be Using Them
If you’re looking for the simplest and most direct way possible to get in touch with potential customers, you’ve come to the right place!...
600
Sandra
- 3 min
Getting Ready for the Holidays: How to Plan Your Facebook and Instagram Ad Campaigns
As we quickly approach the holiday season, many brands are starting to plan their holiday advertising campaigns... If they haven't...
220
Sandra
- 2 min
How to A/B Test Your Content on Facebook
If you have a great social media strategy but find that the organic reach of your posts on Facebook tends to fluctuate a lot…. You’re not...
320
Sandra
- 2 min
How to Schedule Instagram Stories and Posts in Business Suites
Let’s be honest: you don’t want to set an alarm on your phone to remember when to post something on your social media accounts. And the...
120
Sandra
- 3 min
Should You Post the Same Content on Facebook and Instagram?
Creating a content plan takes time. Even with all the tools that are available to make the whole process more efficient! And when you...
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Sandra
- 2 min
How to Improve Your Organic Reach on Facebook
If you have a Facebook Page for your business, you’ve probably realized there has been a significant drop in the organic reach of your...
302
Sandra
- 2 min
Instagram Ads 101: Knowing Your Audience Options
If you’ve opened up your Facebook Ads Manager and reached the audience section at the ad set level, you might have a few questions. Like,...
80
Sandra
- 2 min
Instagram Ads 101: Best Practices for Creating Killer Ad Creative That Stops the Scroll
Small business owners, here’s the reason why your Instagram Ads aren’t getting the results you want: the ad creative isn’t so great. Yep,...
170
Sandra
- 2 min
A Guide to Content Pillars: What They Are and How You Can Use Them
If you’ve ever opened Adobe or Canva, ready to get started with your content plan, but found yourself wondering, “What the heck should I...
300
Sandra
- 2 min
Content Repurposing: What Is It and Why You Should Be Doing it
Sometimes you don't need to reinvent the wheel. Content repurposing is an effective strategy to help you reshare value for your existing...
30
Sandra
- 3 min
The Ultimate Guide to Instagram DM Automation
If you’ve been following my social media marketing tips from the past few months on the blog, then your content strategy must be...
290
Sandra
- 2 min
Are TikTok Ads Right for Your Business?
The never-seen-before virality of TikTok is real. If you have a robust content strategy, you CAN blow up your business or personal...
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