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Content Repurposing: What Is It and Why You Should Be Doing it

Updated: Aug 24


Sometimes you don't need to reinvent the wheel. Content repurposing is an effective strategy to help you reshare value for your existing content in a new way.


When repurposing content, you can swap the format of the media you previously used, the angle you take in your copywriting, and so much more. The possibilities are endless!


So, now that you know what content repurposing is, here are the 3 main reasons you should jump on this useful trend.

It's a Time-Saver


Even with all the tools that exist to help you save time when it comes to social media, coming up with different ideas for ALL of the platforms your business is present on is exhausting!


By repurposing content, you get to use the same piece of content and adapt it to the different media types which perform best on those platforms.


You Can Increase Your Reach


When you repurpose your content and adapt it to the different platforms you are active on, this allows you to reach multiple audience segments through the same piece of content.


For example, by taking a single blog post, you can make a Linkedin banner and an Instagram carousel. By repurposing this content for these two different platforms, you increase your reach as both audiences on these platforms are generally mutually exclusive.


You Can Improve Your SEO


Heard of search engine optimization (SEO)? Content repurposing can help you with that! By repurposing your content and sharing it to multiple platforms, you find yourself with more opportunities to gain backlinks.


Not only are backlinks generated when you post a link to your recent blog post on Linkedin, for example, but you also increase the chances of gaining backlinks from someone who came across your content and loved it. They would then reshare it, redirecting it back to you, and voilà! A well-earned backlink.


Okay, so now that you know WHY you should be repurposing your content, here’s HOW you can do it…


  1. When mapping out your content plan for different social media platforms, identify which pieces of content you believe would be winners on more than one platform.

  2. Identify what formats or media types your content should be repurposed in, such as video, infographics, e-books, etc.

  3. Create and share!


Need an example of content repurposing? Check out my Instagram and Facebook! You’ll see my previous blog posts being repurposed there (including this one).


Have more questions about content repurposing? Shoot me a text at 216-640-1319!


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