We all want to go viral on TikTok, right?!
While this isn’t something we expect to get from Instagram, it is something that most brands believe is possible for them on TikTok. And not only do the majority of us believe that TikTok can make us go viral, but the fact is that TikTok's engagement rate is actually considered to be better than Instagram's!
This higher engagement rate is due to TikTok's algorithm being designed to show users content that is likely to engage them, regardless of who posted it or how many followers they have. This means that even creators with small followings have the potential to go viral and gain a lot of engagement.
But what kind of content should you be posting if you want a slice of that pie? Simple; you must hop on trends. This is because when you participate in trends, your content is more likely to be seen by a wider audience. This can help increase your reach and potential for virality.
But to hop on trends, you need to be able to identify them in the first place. Here are some tips on how to identify trends on TikTok:
Study your "For You" page
While your “For You” page may be tailored to what type of content you normally like to consume on TikTok, trends still bleed into every industry and niche. Thus, your For You page is a great place to start when looking for trending content.
Keep an eye on popular hashtags
Pay attention to the hashtags that are frequently used by other creators in their content, especially if their content is going viral. This can give you insight into what topics are popular and what content is trending.
Follow popular creators
Follow popular creators in your niche or industry to see what types of content they are creating and what trends they are participating in. Oftentimes, they’re quick at hopping on trends themselves and can be very telling of what’s the next big thing on TikTok.
Check out the tools TikTok has available for you
TikTok actually wants your content to succeed! That’s why they created their Trend Discovery page. With this tool, you can easily find trending hashtags, audio, content ideas, and creators! Just click here to get started.
By following these tips, you can identify trends on TikTok and create content that resonates with your audience. If you need help with executing on any of these tips, feel free to get in touch with me! Email me at sandra@morningcoffee.biz and I'll be in touch.