Did you know that you have about 3 seconds to catch your audience’s attention on TikTok before they scroll past your content?
With the attention span of people only getting shorter, knowing how to capture someone’s attention is one of the most important skills you need to learn if you want your brand to succeed on social media.
But how can you do that? Do you need to wear a silly outfit? Dance to the latest viral TikTok song?
Not exactly.
See, there is a simpler way to grab your audience’s attention on TikTok. It’s a little something known as a hook.
A hook is... Well, a hook. This is something you say that keeps them from scrolling past your content.
That being said, here are 5 hooks you can use in your next TikTok video to grab their attention:
1. Give out a list of tips
One way to start your videos is by immediately introducing a list of tips to your audience. Ideally, these tips fix common problems that your target audience has.
Here are some examples:
5 reasons why your home always feels like a mess
3 ways you can integrate workouts into your day when you’re short on time
5 types of shirts you need in your closet so you always have something to wear
See how simple it is? In my experience, no matter the industry, people LOVE lists. So find a way to integrate these as a hook to your TikToks and you’re winning!
2. Ask a question that leads to a pain point
If you know your audience’s pain points, then you need to capitalize on that. Start your TikToks with a question that leads to a strong pain point your target audience faces.
Here are some examples:
Do you wish you had more time to do the things you love?
Are you having trouble falling asleep at night when you eat too much sugar during the day?
Are you looking for a job that allows you to spend more time with your kids?
As you can see, these questions are all pin-pointing an exact problem your audience has. When your audience recognizes themselves in the question, they’re most likely to stop the scroll and listen to what you have to say.
3. State a shocking fact
If you want to make people listen, get them to gasp first!
State a simple fact in the form of a question and people will HAVE to keep listening to learn what all the fuss is about.
BONUS pro tip: don’t just say it! Add some on-screen text to your TikTok where people who scroll through their FYP will be able to read what kind of value you’re about to deliver. Given that most people scroll through social media without audio, this helps out.
Some of these hooks may work better for you than others. My advice to you is to test out as many different hooks as you can and see for yourself which formula works best with your target audience.
If you need help with TikTok, send me an email at sandra@morningcoffee.biz. I’m more than happy to help you out!