If you haven’t already integrated Reels into your social media strategy, you need to jump on the bandwagon.
While creating some engaging content on Instagram is the best way to get your Reels to perform, there’s another important component to Reels that some people may not take into consideration: audio.
See, the audio that is available for you to use on Reels is what gives you the ability to reach new people and explode your reach.
That is if you chose the right audio.
Here are a few ways you can find trending audio for Reels:
1. Look for the white arrow
When you’re scrolling through the Reels section on the Instagram app, you may realize that at the bottom of the screen you can see the name of the audio that is used in the Reel you are watching. When audio is trending, meaning it is being used a lot, there will be a little white arrow next to the title of the audio. When you see that white arrow, it means the audio is trending and you should use it. Chances are that it will help boost your reach.
2. Scroll through your feed
As you go through your feed, you may notice that you hear the same audio often. This means that there is a trend happening. While it may not have the little white arrow next to it, using audio that you see many other businesses and creators use is a good selection criterion for the audio of your next Reel.
3. Look at your competitors
Certain audio tracks may only be popular within a specific niche, so it won’t ever really get a white arrow next to it as the niche is too small to make it that popular. But if the audio track is ultra-targeted for your niche, using it is a good idea because the algorithm will serve your content to people who may be interested in that niche.
If ever you’re in doubt about which audio you should be using, just remember that some sort of audio is always better than no audio at all; you’re far more likely to get better reach when you select audio than keeping your original video audio.
Have any questions? Shoot me an email at sandra@morningcoffee.biz and I’ll be glad to help!