You may have noticed as you scroll through your feed that some posts have two handles at the top of them. Oftentimes, it’s a brand and a...

In today's blog post, I thought I'd discuss a topic I hear a lot about in the social media marketing world… And that is should you be...

If you’re in business, you’ve most definitely already heard of the term “sales funnel”. While a sales funnel can be used as a tool to...

While social media may not be the best avenue to increase your sales directly (meaning closing sales on social media), it is an amazing...

Listen up! If you’re not using hashtags in 2022 on Instagram, you’re missing out on a ton of organic reach. While Instagram may be a lot...

If your brand has a presence on Instagram, you must stay up to date on best practices and new updates of the platform so you can stay on...

What I'm about to say is no secret to anyone that has a tightly-knit community on social media... Instagram Live is a FANTASTIC tool to...

If you find it takes forever to launch your Instagram Ad campaigns, there may be a reason why… And this is a reason which is very common...

For many small business owners, upkeeping their engagement rate on Facebook has been extremely difficult recently. Thankfully, with the...

Notice how more and more CEOs are appearing on their brand’s social media feed? Or you’re seeing way more behind-the-scenes content on...

I hear it all the time… Facebook is dead. Organic reach on Facebook is dead. Or Facebook Live is dead. And I get it. Facebook’s organic...

By now, you know video content is king in marketing. But with attention span’s being at an all-time low and major platforms like...

Here’s a simple exercise I would like for you to try out right now… Grab your phone, open the Instagram app, and scroll through your...

So you have a killer social media strategy, you've established your content pillars, and your branding is on point. But as you open the...

If you follow me on Instagram (and if you don't... you definitely should), you KNOW how much I believe in manual engagement and strongly...

Instagram’s latest feature to beat Tik Tok? Instagram Reel Monetization. And yes, this is similar to Tik Tok’s creator fund. Let’s look...

With 2022 being just around the corner, it couldn’t be a better time to discuss the marketing trends we're expecting to see! While there...

If you consume any type of educational content in the social media marketing space, you’ve probably heard the term “vanity metrics” being...

If you scroll through your social media feed, you will realize that there are a lot more thought-leaders, experts, and speakers popping...

There’s a passage I encountered when I was reading a blog about personal branding that I really loved. “People say that content is king....