Sandra
7 Ways To Determine Your Ideal Instagram Posting Frequency
Determining your ideal Instagram posting frequency can be a matter of trial and error, as it depends on several factors such as your...
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Sandra
- 2 min
4 Ways to Identify Trends on TikTok
We all want to go viral on TikTok, right?! While this isn’t something we expect to get from Instagram, it is something that most brands...
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Sandra
- 2 min
How to Find Trending Audio for Reels
If you haven’t already integrated Reels into your social media strategy, you need to jump on the bandwagon. While creating some engaging...
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Sandra
- 2 min
3 Types of Hooks To Grab Your Audience's Attention on TikTok
Did you know that you have about 3 seconds to catch your audience’s attention on TikTok before they scroll past your content? With the...
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Sandra
- 2 min
How To Spy on Your Competitor's Advertising Efforts
When you’re new in business or looking to invest in ads for the first time, it can feel a bit overwhelming to come up with good creative...
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Sandra
- 2 min
Memes and Pop Culture: Should You Introduce Them Into Your Social Media Content?
Remember the “uncahhhh jams” phenomenon? Or Kim Kardashian telling you to get off your a*s and work?! These moments created bits of audio...
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Sandra
- 2 min
Collaborations: What Does This New Feature Do + How To Use It
You may have noticed as you scroll through your feed that some posts have two handles at the top of them. Oftentimes, it’s a brand and a...
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Sandra
- 2 min
Long Captions Vs Short Captions: What's best?
In today's blog post, I thought I'd discuss a topic I hear a lot about in the social media marketing world… And that is should you be...
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Sandra
- 3 min
How to Create a Content Strategy That Feeds Your Sales Funnel
If you’re in business, you’ve most definitely already heard of the term “sales funnel”. While a sales funnel can be used as a tool to...
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Sandra
- 2 min
3 Reasons Why Your Followers Aren't Converting
While social media may not be the best avenue to increase your sales directly (meaning closing sales on social media), it is an amazing...
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Sandra
- 3 min
Hashtags for Instagram in 2022: Do They Still Work + How to Use Them
Listen up! If you’re not using hashtags in 2022 on Instagram, you’re missing out on a ton of organic reach. While Instagram may be a lot...
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Sandra
- 2 min
Stay in The Loop: 3 Instagram Changes to Know
If your brand has a presence on Instagram, you must stay up to date on best practices and new updates of the platform so you can stay on...
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Sandra
- 3 min
My Top 5 Tips to Make Your Instagram Live Streams a Success
What I'm about to say is no secret to anyone that has a tightly-knit community on social media... Instagram Live is a FANTASTIC tool to...
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Sandra
- 2 min
My Tips and Tricks to Save Time Creating Instagram Ads
If you find it takes forever to launch your Instagram Ad campaigns, there may be a reason why… And this is a reason which is very common...
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Sandra
- 2 min
My 5 Step Formula to Reboot Your Organic Facebook Engagement in 2022
For many small business owners, upkeeping their engagement rate on Facebook has been extremely difficult recently. Thankfully, with the...
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Sandra
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3 Reasons Why Showing Up in Your Social Media Content Matters
Notice how more and more CEOs are appearing on their brand’s social media feed? Or you’re seeing way more behind-the-scenes content on...
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Sandra
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Facebook Live: Is It Still a Viable Marketing Strategy?
I hear it all the time… Facebook is dead. Organic reach on Facebook is dead. Or Facebook Live is dead. And I get it. Facebook’s organic...
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Sandra
- 2 min
Longer Form Video 101: How to Use it Nowadays in Your Marketing
By now, you know video content is king in marketing. But with attention span’s being at an all-time low and major platforms like...
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Sandra
- 3 min
Your Written Voice: How to Determine What You Sound Like on Social Media
Here’s a simple exercise I would like for you to try out right now… Grab your phone, open the Instagram app, and scroll through your...
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Sandra
- 3 min
Getting Motivated for 2022: How to Get Excited About Your Social in the New Year
So you have a killer social media strategy, you've established your content pillars, and your branding is on point. But as you open the...
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