• Sandra

Long Captions Vs Short Captions: What's best?

In today's blog post, I thought I'd discuss a topic I hear a lot about in the social media marketing world…

And that is should you be writing a long caption or a short caption?

Well... It depends!

I know, I know. It would be awesome if I could give you a clear-cut answer on this topic. But like many things in marketing, a lot of it depends on what exactly your goals are.

In this blog post, I’ll tell you when you should be using long-form copy for your captions and when you should be using short-form copy.

So, let’s get to it.

When to use long-form copy for your captions

If you’re going to use a story-telling strategy, it’s pretty obvious that using long-form copy is the way to go.

However, if you want to build relationships with your audience and build the authenticity of your brand, long-form copy is also the way to go.

The reasoning behind this is pretty simple. The longer the copy, the more you can say and the more your audience can connect with you, hence increasing brand affinity.

While not everyone may read through your content, that’s okay! Because the audience YOU want to nurture will read it and those who don’t read it are NOT your audience.

But if you’re still not convinced that writing long captions is worth your time, read THIS report from Later. They’ve found through their research that captions that are longer and more authentic tend to drive WAY MORE engagement than short and sweet captions.

When to use short-form copy for your captions

While the statistics demonstrate that long-form copy is your best bet at increasing engagement and making real connections with your audience, there is still a time and place where short-form copy will do the trick.

Some of these instances include when you are posting a carousel that already has a ton of value in it, a post that speaks for itself, or a simple and short call-to-action does the job.

Now that I've covered how to determine whether you should be writing long or short captions, it’s time to put pen to paper (or fingers to keyboards)! Shorten the captions that don’t do anything for helping you reach your goals and elongate the ones that can captivate fans and generate engagement.

If you need any help with writing captions or have questions about best practices, get in touch with me! I’d be glad to help you out.

Simply email me at

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