How To Spy on Your Competitor's Advertising Efforts
When you’re new in business or looking to invest in ads for the first time, it can feel a bit overwhelming to come up with good creative assets that look great and perform well.
But like any other aspect of business, you can always look at your competitor if you’re not sure how to do something.
That being said, if you wish you knew what your competitors are doing, look no further! In today’s blog post, I’ll introduce you to 2 different ways you can spy on your competitor’s ad campaigns on both Facebook and Instagram.
Let’s dive in!
Meta Ad Library
For the sake of transparency (and a ton of backlash in regards to privacy), Meta makes certain aspects of a business page’s ads accessible to the public.
To access the Mete Ad Library, follow these simple steps:
Open Facebook on your desktop. In the search bar on your home page, search for a competitor you would like to spy on. You will want to visit their business page.
Once on their business page, scroll down until you see the “page transparency” panel. You want to click on “show all” to expand the whole panel. At the bottom, you will see a new button indicating “ Go to ad library”. You will want to click on that button.
The business’ ad library page will immediately pop up and here you’ll be able to see all their ads!
Another way you can get to the Meta Ad Library is by clicking this link and searching on the Meta Ad Library search bar for a particular business.
Now that you have all of your competitor’s ads in front of you, you can start analyzing their ads. Make sure to take a look at their copywriting, and their creative assets, and look for indications of who they may be targeting.
Your own Facebook and Instagram feed
A second option for analyzing your competitor’s ads is to simply scroll through your normal feed on Facebook and Instagram. Given that you’re in the same industry as your competitor, Meta may have learned some insight about you and knows you could be interested in similar brands due to your behavior on social media. If that’s the case, they will be serving you relevant ads.
Take a look at these ads as well and note down what they are doing. Whether they’re video-form ads, use certain copywriting techniques, or use a certain call-to-action, there’s a ton you can learn from the ads you see on your feeds.
Once you think you got the information you need, you’re all set to get started with your advertisements! For more tips on how to create top-performing Facebook and Instagram ads, check out these blog posts: