If you find it takes forever to launch your Instagram Ad campaigns, there may be a reason why…
And this is a reason which is very common among small business owners. Truth is, it’s because of a lack of preparation.
What do I mean exactly by that? Let’s dive in.
Goals
You should know what the goal of your ad campaign is before you even open Facebook’s Ad Manager. Knowing this goal is important because everything from your copywriting to the images you select needs to be aligned and reflect that goal.
Target Audience
If you don’t know who your target audience is before you jump into the backend of Facebook's Ads Manager, you’ll find yourself second-guessing a lot of things.
For example, you’ll second guess what type of audiences you want to build, what your message should be, what type of imagery you should use, and what your copy should say.
Avoid this by establishing who your target audience is for this campaign BEFORE you do anything else.
Audiences
Once you know who your target audience is, you will input their demographics and psychographics into Facebook’s Ad Manager to create an audience set. While you can input your targeting criteria manually, you should save your audience as a custom audience.
This way, instead of adding interests one by one every time you want to re-use that audience (especially if it's a winning one!), you can simply select one of your saved audiences.
Copywriting
If you want to make your ad process as smooth and quick as possible, avoid writing copy for the first time while you’re creating the ads in Facebook’s Ad Manager.
Another tip would be to keep your copy concise instead of trying to make it elaborate. Not only does this save you time, but people’s attention span is pretty short these days; the shorter, the better.
Creative Assets
Don’t spend hours daydreaming about how your assets should look; do some research!
An efficient way to do this is to go on Facebook’s Ad Library and search for other brands in your industry. While you shouldn’t copy them (bad idea), you can use their ads as inspiration.
But to be honest… You can easily get away with a simple and good-quality picture you already have. Simply upload it to Facebook Ads Manager and you’re ready to go!
Call-to-Action
While this is reflected in your copy, Facebook also allows you to select a specific call-to-action button for your ad. Make sure to select one that is aligned with your campaign’s goal and makes it easy for your audience to take action.
Instagram ads don’t need to be complicated or time-consuming to create. If you have the right framework and know ahead of time what direction you're heading, your Instagram ads can be up and running in no time.
If you need any help with running your Instagram ads, shoot me a message at sandra@morningcoffee.biz. I’d be glad to help you out.