If you follow me on Instagram (and if you don't... you definitely should), you KNOW how much I believe in manual engagement and strongly recommend you incorporate it into your social media strategy.
However, while a lot of my clients know of the importance of engagement, a common piece of feedback I get following my recommendations is “ I don’t have enough time for that”.
Listen… I could go on and on about how we all have time for things we want and need to prioritize. But I’m not going to do that.
Instead, I’m going to give you 3 tips on how you can make time for social media engagement…
Set an alarm
If you find yourself at the end of the workday realizing you forgot to do your engagement or that your to-do list is just too long to add yet another thing to it…
Set an alarm. Incorporate this task into your day like you would do for any other crucial task for your business. It really is that simple.
Take advantage of spontaneous scrolling time
Next time you find yourself aimlessly scrolling through your feed, take advantage of that time! Leave a few comments here and there on targeted accounts and voila! You can cross off engagement from your to-do list.
Revolve your engagement time around scheduled posts
If you want to maximize your engagement for your posts, a good tactic would be to engage with similar accounts and your ideal client accounts 15 minutes before your post goes live AND 15 minutes after your post is published. Chances are that those accounts you engaged with will engage back with your most recent post.
Whatever it is you do, please do NOT hire an agency or pay for an app that uses bots to send spam DMs or leave spammy comments on random posts. This will only hurt you and your brand’s account, as you will get flagged as spam by users. Plus, no one really engages with those copy-paste comments that are left almost everywhere…
If you want to learn more about ways you can increase engagement, I recommend checking out one of my favorite strategies from GaryVee here and reading these two blog posts below:
And if you need a hand with things, don't hesitate to shoot me an email at firstname.lastname@example.org . I'd be glad to help!