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The Ultimate Guide to Instagram DM Automation

Updated: Aug 11


If you’ve been following my social media marketing tips from the past few months on the blog, then your content strategy must be generating tons of inquiries from your audience through your DMs! ;)


While responding to your DMs is super important, it’s not something you have the luxury to do 24/7. Plus, with customers and prospective customers wanting answers like yesterday, keeping them waiting for you to get back to them is not ideal.


Thankfully, there’s a solution that can help you to assist your audience immediately... Instagram DM Automation!


Instagram DM Automation is a system that permits business accounts to set up automated messages to certain trigger words.


By having the right trigger words set up and making sure that your audience is aware of those trigger words, you can reduce wait time, increase retention rate, and improve customer satisfaction.


Now, let’s dive into the good stuff and see how you can use DM automation for your business starting today…


Customer Service


Did you know that most people wait up to 23 hours to get a response from brands and businesses on social media?


With Instagram DM automation, you’ll be able to start helping out your audience almost instantly. This will definitely help your customer retention rate, as all of your customers’ concerns and irritations will be addressed promptly, and not whenever the next person who logs into your account can address it.


Sales


Instagram DMs are usually FULL of sales opportunities… if you’re there to seize them. And I got to say, that opportunity window is realllyyyyy small. With Instagram DM Automation, you’ll be able to sell, sell, sell and close deals in your sleep, especially when it comes to low-ticket offers.


With these low-ticket offers that require low emotional involvement on the part of your prospective customers, you can set up a trigger word for when they send you direct messages, providing them with coupon codes and information they need to make the purchase themselves almost immediately.


But when it comes to higher ticket offers that have a high level of emotional involvement, the Instagram DM automation can help start the lead generation process, which is our next point of discussion.


Lead Generation


If you’re in the business of Insurance, Financial Services, or Real Estate to name a few, these important purchases are not made based on exchanges made in the DMs. However, your DM’s are a place where you can set up automated questions that will allow you to qualify prospects before you even get a human involved in the sales process! This will be extremely valuable for you and your sales team, as you save so many resources by disqualifying tire kickers.


How to Set-up DM Automation


Now, for making the magic work, you have to choose a platform to make the Instagram Automation process happen.


The best software options out there are the following..


ManyChat


This tool will allow you to automate two-way, interactive conversations in Facebook Messenger, SMS, and Instagram to grow your business.


MobileMonkey


MobileMonkey will allow you to reach more customers in Instagram, SMS, web chat & Facebook Messenger with chatbot marketing, customer support, and automation tools.


Chatfuel


Allows you to automate marketing, lead gen, support, and more! Your system can be built in an afternoon with an easy drag-and-drop builder.


I hope you can see the value that there is to be gained from adopting this tool. If you have any more questions about how Instagram DM automation can help your business thrive on social media, shoot me a text at 216-640-1319.


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