If you have a Facebook Page for your business, you’ve probably realized there has been a significant drop in the organic reach of your posts.
Recent articles suggest with the current algorithm, the average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%).
Now, knowing these statistics, you might be wondering why even focus on Facebook if the organic reach is so low? Does this mean that Facebook is dead?
Well… Good question.
You should definitely not give up hope! Basically, EVERYONE is on Facebook. With over 2.89 billion users, Facebook is STILL the most popular social media platform in the world. It remains the number one marketing platform. So nope, Facebook isn’t dead!
Now that we’ve got that settled, let’s get to the good stuff…
What exactly IS the secret to improving your organic reach on Facebook?
Simple.
Testing, analyzing, and optimizing the following components of social media marketing.
The Best Time to Post
Is it better to post in the morning, afternoon, or evening? Is your audience more prone to engage with your posts during the week or on weekends? Well, you can’t know any of this until you test it out for yourself!
If your page already has a decent amount of followers, you can check out your analytics to see which times would be best for you to post.
You also want to make sure to keep a certain tempo when posting content. Your audience wants to know when they can expect to see more content from you.
The Preferred Content-Type of Your Audience
We all know that video marketing is QUEEN these days. But it shouldn't be the only type of media on your social media channels. A good practice is to have a healthy mix!
So try out some static photos, carousels, quotes, and even memes! Experiment and find out what exactly your audience wants to hear from you.
The Content Pillars That Receive the Most Engagement
Don’t just boast about your brand on Facebook. Create some engaging content for your followers by providing value! You can learn more about how you can use your content pillars and how to achieve that here.
Another good tip would be to always include a meaningful call-to-action on your posts. Not only does this help boost engagement for your brand from a statistics point of view, but this also helps with building a relationship between your brand and your audience.
And that’s how you can increase your organic reach on Facebook for your small business! If you need any help or have more questions, shoot me a text at 216-640-1319!