There’s a passage I encountered when I was reading a blog about personal branding that I really loved.
Every time I read that quote, I get chills! It's true, and it resonates with me.
That being said, let’s talk about the reasons why investing in lifestyle and branding imagery for your social media content is a fantastic idea that can help set you apart in your market.
They increase your engagement rate.
As a social media marketer, I can tell you one thing… Personal photos that people will recognize will ALWAYS outperform graphics. No matter how aesthetically pleasing or how much value your graphics provide, it is harder to get those graphics to stop the scroll the same way that pictures of yourself and your products do.
They build a relatable brand.
What’s easier for you to relate to, a stock image, or a person/product you recognize? If you can create personal connections with your audience by showing your face and what you have to offer, wouldn't you want to do it? And this brings me to my next point...
They increase trust and likeness of your brand.
The more often your audience sees your face and products, the more they trust you and the more they can grow to like you. And... The more often you show up and the more consistent you are, the faster they grow to like and trust you!
They increase your sales.
Having a content marketing strategy is great, but adding a face to your content and personalizing your brand is a great way to make more money. And YES, you read that right. You can make MORE money when you show your face.
And the reason why is pretty simple: it humanizes your brand. If you’ve been consistently showing your face so that your audience is able to get to like you, know you, and trust you, they're way more likely to convert. Whether you want your audience to sign up for a giveaway, subscribe to your newsletter, or shop your store, they’re more willing to take a bet on you.
If you are ready to bring your brand to the next level, take a look at my galleries and let's schedule your close-up!