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  • Writer's pictureSandra

Facebook Live: Is It Still a Viable Marketing Strategy?

Updated: Feb 23, 2022

I hear it all the time…

Facebook is dead.

Organic reach on Facebook is dead.

Or Facebook Live is dead.

And I get it. Facebook’s organic reach has been on a constant decline for months (if not years) at this point. While there may be some good old trusted strategies that don’t work as well as they used to, there are still plenty of them that helps business owners expand their reach, increase engagement, and convert in 2022!

And one of those tools is Facebook Live.

How can Facebook Live help market my business?

Not only is video content the best way to keep your audience engaged with your brand and bring them to act on your call-to-action, but Facebook’s video content is one of the best ways for you to collect data on your audience.


As Facebook loses more and more tracking abilities due to stricter data privacy laws, people who interact with your video in any sort create data that Facebook can use to build and target your audience for ads. Therefore, Facebook will be able to keep costs at a minimum like in the good old days of Facebook ads!

Best practices for Facebook Live videos

Alright, so now that you know Facebook Lives can help you grab the data you need to improve your advertising efforts, let’s discuss how you can ensure people WATCH your videos.

First, make sure that your video starts with a hook. It is how you catch people’s attention and reel them in. After the hook, you can introduce yourself. From there, you can jump-start the conversation and start delivering the value you plan on giving your audience.

Again, the goal is for your audience to watch as much of your video as possible. One of the ways you can do that is to ask questions and address people who are answering your questions by name. I promise your audience will LOVE it!

As for keeping them engaged throughout the whole Live video, resort to storytelling techniques, which tends to keep them engaged throughout the live video.

Lastly, always finish your video with a call-to-action. Whether it be that you want them to follow your page, leave a comment, or sign up for your newsletter, say it!

How to use Facebook Lives to decrease ad cost

Okay, so now that you went live and killed it, it’s time to make use of the data you were able to collect!

Through the means of engagement ads, you will be able to create a custom audience based on the people who watched a certain percentage of your Live video. And from there, you will also be able to create look-a-like audiences and double down on this data down the road.

So yeah, Facebook Live is definitely not dead! Now that you know this, I want to know...

Have you ever gone live on Facebook? Did you use the data afterward for your Facebook ads? If you need help creating a Facebook Live strategy, shoot me an email at and I’d be glad to help you out.

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