Notice how more and more CEOs are appearing on their brand’s social media feed? Or you’re seeing way more behind-the-scenes content on brands’ stories?
This isn’t a coincidence - this is a strategy.
Nowadays, showing up as the face of your brand is your best bet when it comes to building a winning social media strategy.
Here are 3 reasons why…
It builds rapport
For starters, showing up on your feed and stories is the best way to build rapport between your target audience and your brand. People buy from brands they know, like, and trust… And showing your face is one of the best ways to get them to feel that way towards your brand. One survey even shows that 81% of consumers need to be able to trust a brand before they even consider buying from them. In other words, if they can connect with YOU, they’re practically already sold on whatever offer it is you are sending their way.
It builds brand recognition
Having a brand identity is already a great step in the right direction. But if you want to make your brand even more recognizable, nothing else can replace YOU! When you show up on your social media feed and stories, people recognize you as they swipe through the crazy amount of brand content on their feed. When they see a face they recognize, they are more likely to stop their scroll and give you their attention. In a world where everyone's attention span is only getting shorter, why would you not want that?!
It humanizes your brand
Here’s the truth: it is a lot easier to connect with someone instead of something. When you show up in your content, it makes people feel like they’re chatting with a friend or an acquaintance. They then become a lot more willing to listen to you and take action on your call to action.
And in case you aren’t convinced just yet, a recent study conducted by Sprout Social found that 70% of consumers report feeling more connected when a brand’s CEO is active on social. Additionally, 72% of consumers report feeling similarly when employees share information about a brand online. We all know what this means: the more connected they feel to your brand, the more likely they are to act when you ask them to.
While it may be a bit nerve-wracking to get started - I promise you’ll get the hang of it and become a pro at speaking to your camera in no time. Practice makes perfect!
If you’re looking to humanize your brand OR you want to invest in a personal branding photoshoot, shoot me an email at sandra@morningcoffee.biz. I’d love to help out!